Video marketing on social media: the benefits of 10-second storytelling

Video marketing on social media: the benefits of 10-second storytelling

Video marketing has a history spanning seven decades. Since, marketers have continued to dabble in everything from corporate videos to ads specifically for social media, the ability to tell a story remains at the centre of any great video marketing campaign. Don’t worry, you don’t have to be Shakespeare to create an effective ad!

The state of play in 2018 and beyond

We’re living in the digital age where attention spans are becoming shorter (no need to take offence!) and people are spending more time on social media. The key issue for brands to understand is that the time spent on social consists of scrolling news feeds and notifications constantly popping up as users browse through these platforms. Gaining the same traction with shorter video ads is possible, it just requires you to embrace your inner Walt Disney a little more!

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Posted in: Social media

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Creating an engaging business video

Creating an engaging business video

In 2018 and beyond, there is no doubt that videos are a powerful promotional tool and their popularity and reach is only likely to increase in the years to come. When considering what type of video is best for your business, it’s important to think carefully about your branding and your organisation’s key objectives. While a DIY Facebook Live video may appeal to the target market of a small business owner who’s just starting out, if you’re seeking to attract a demographic for say, a luxury brand, the DIY route is likely not going to work very well for your business.

Having been in the TV and video production industry for two decades now, we’ve seen businesses misjudge their audience and drive videos that wind up doing more harm than good in terms of the impact they have on their reputation in the long-term. We also know that when used cleverly, video is one of the most effective ways to reach your target market. So we’re lifting the lid on some of the secrets our team with 40 plus years’ worth of combined experience has learned in relation to creating engaging business videos that meet and exceed expectations. (more…)

Posted in: Corporate Video

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How to make a video commercial that benefits your business

How to make a video commercial that benefits your business

Once upon a time, video commercials were seen in one place only: on television. These days, thanks to the rise of the internet and the ever-popular YouTube, video commercials have many uses and are one of the most flexible options when it comes to corporate video productions here in Melbourne and right around the globe.

The rise of the internet has really helped to level the playing field for businesses. As we know, TV marketing can be incredibly costly and it’s just not an option for a lot of businesses out there. Now, brands can compete at a far more reasonable entry point in relation to budgeting. Since returning from the Christmas/New Year break, we’re seeing more and more enquiries coming in and asking for a good place to start in terms of corporate video production and video in general. (more…)

Posted in: Video Production

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Your guide to motion graphics

Your guide to motion graphics

If you’ve delved into the video marketing world, there’s no doubt you would have come across the term ‘motion graphics’ at some point. Like most industries, video has its jargon terms that sound a lot more complex than they actually are.

So what are motion graphics and why are they so popular? Put simply, it’s basically an animation technique in which images, letters, objects, video and sound combine to tell a story. It can be incredibly effective in presenting a complex idea or promoting a product. Over the years, we’ve found videos that use motion graphics, to be some of our most successful and popular videos. (more…)

Posted in: Promotional video

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Should you use video on your business website?

Should you use video on your business website?

There are so many different uses for video on any website. Just having one or two effective videos on your homepage can be the difference between a potential customer leaving immediately, or choosing to remain on your website longer to discover more about your business.

One thing’s for sure: regardless of whether you’re based here in Melbourne like us, interstate or overseas, the popularity of video is growing. The way people consume content is always changing and in a time poor world, we’ve seen a huge shift towards video content in recent years that continues to gain momentum. (more…)

Posted in: Company News, Corporate Video, Promotional video, Video Production

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Your checklist for choosing a video production partner

Your checklist for choosing a video production partner

We’re only a couple of weeks into the New Year and it’s great to see how many enquiries we’re receiving from businesses looking to incorporate videos into their 2017 planning. Of course, with the rise of video in recent years, video production is an incredibly competitive field.

Some of the feedback from our clients about their discussions with a video production agency, has motivated our team to put together what we’re calling your complete checklist for choosing a video production partner. Why? While we may have been in the industry for almost two decades now, we continue to be incredibly passionate about where video is heading. (more…)

Posted in: Video Production

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What’s the one word on everyone’s lips in 2017?

What’s the one word on everyone’s lips in 2017?

Before we get into this blog, we hope you enjoyed the holidays with your loved ones. It’s great to be back in 2017 and to start the year fresh! 

So, how did you go with answering our question in the headline?

If you guessed ‘video’, you’d be absolutely correct! If you’re wondering why, we’ve got a bit of a fun activity for you that’ll tell you everything you need to know (and prove we’re not just saying this because we’re in the commercial video production space). Almost everyone has a Facebook, Twitter or Instagram account for their business these days (if you don’t, definitely look into it). We want you to look at your Insights/Analytics (whatever you like to call them) and have a good look at the kind of content that is performing the best with your audience.

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Posted in: Video Production

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