In today’s time-poor world, people are engaging with video at higher levels than ever before. Most importantly, this is no trend – the forecast for all things video marketing is incredibly positive. We take a look at how video marketing has become increasingly effective in today’s fast-paced digital world.
Regardless of what type of video you’re creating, there is no denying the importance of finding the right music or jingle to complement a video. Not to sound too dramatic but these elements really can make or break a video and either help or hinder you to achieve your goals.
[vimeo id="274982338"] Check out our latest and greatest work from Autumn 2018.
Not all corporate explainer video styles are created equally. Like movies, these videos come in all different styles so understanding which is the best fit for your brand, is crucial.
An explainer video is…
It’s sounds pretty self-explanatory, right? In our experience, not necessarily. Put simply, it’s a basic but powerful video that is engaged and grabs your target market’s attention.
Video marketing has a history spanning seven decades. Since, marketers have continued to dabble in everything from corporate videos to ads specifically for social media, the ability to tell a story remains at the centre of any great video marketing campaign. Don’t worry, you don’t have to be Shakespeare to create an effective ad!
The state of play in 2018 and beyond
We’re living in the digital age where attention spans are becoming shorter (no need to take offence!) and people are spending more time on social media. The key issue for brands to understand is that the time spent on social consists of scrolling news feeds and notifications constantly popping up as users browse through these platforms. Gaining the same traction with shorter video ads is possible, it just requires you to embrace your inner Walt Disney a little more!
[vimeo id="263465137"] Check out our latest and greatest work from Easter 2018.
[vimeo id="265699380"] Check out our latest and greatest work from 2018.
In 2018 and beyond, there is no doubt that videos are a powerful promotional tool and their popularity and reach is only likely to increase in the years to come. When considering what type of video is best for your business, it’s important to think carefully about your branding and your organisation’s key objectives. While a DIY Facebook Live video may appeal to the target market of a small business owner who’s just starting out, if you’re seeking to attract a demographic for say, a luxury brand, the DIY route is likely not going to work very well for your business.
Having been in the TV and video production industry for two decades now, we’ve seen businesses misjudge their audience and drive videos that wind up doing more harm than good in terms of the impact they have on their reputation in the long-term. We also know that when used cleverly, video is one of the most effective ways to reach your target market. So we’re lifting the lid on some of the secrets our team with 40 plus years’ worth of combined experience has learned in relation to creating engaging business videos that meet and exceed expectations.
Once upon a time, video commercials were seen in one place only: on television. These days, thanks to the rise of the internet and the ever-popular YouTube, video commercials have many uses and are one of the most flexible options when it comes to corporate video productions here in Melbourne and right around the globe.
The rise of the internet has really helped to level the playing field for businesses. As we know, TV marketing can be incredibly costly and it’s just not an option for a lot of businesses out there. Now, brands can compete at a far more reasonable entry point in relation to budgeting. Since returning from the Christmas/New Year break, we’re seeing more and more enquiries coming in and asking for a good place to start in terms of corporate video production and video in general.
Everyone wants their web video to go viral, right? It’s completely understandable – a viral video results in more eyeballs looking at your brand and going to your website and hopefully, purchasing your product or service. So what are some of the key ingredients that contribute to successful web video production?
We reveal some of our favourite ingredients below.