3 corporate explainer video styles that can give your business a boost

3 corporate explainer video styles that can give your business a boost

Not all corporate explainer video styles are created equally. Like movies, these videos come in all different styles so understanding which is the best fit for your brand, is crucial.

An explainer video is…

It’s sounds pretty self-explanatory, right? In our experience, not necessarily. Put simply, it’s a basic but powerful video that is engaged and grabs your target market’s attention.

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Posted in: Corporate Video

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Video marketing on social media: the benefits of 10-second storytelling

Video marketing on social media: the benefits of 10-second storytelling

Video marketing has a history spanning seven decades. Since, marketers have continued to dabble in everything from corporate videos to ads specifically for social media, the ability to tell a story remains at the centre of any great video marketing campaign. Don’t worry, you don’t have to be Shakespeare to create an effective ad!

The state of play in 2018 and beyond

We’re living in the digital age where attention spans are becoming shorter (no need to take offence!) and people are spending more time on social media. The key issue for brands to understand is that the time spent on social consists of scrolling news feeds and notifications constantly popping up as users browse through these platforms. Gaining the same traction with shorter video ads is possible, it just requires you to embrace your inner Walt Disney a little more!

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Posted in: Social media

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Creating an engaging business video

Creating an engaging business video

In 2018 and beyond, there is no doubt that videos are a powerful promotional tool and their popularity and reach is only likely to increase in the years to come. When considering what type of video is best for your business, it’s important to think carefully about your branding and your organisation’s key objectives. While a DIY Facebook Live video may appeal to the target market of a small business owner who’s just starting out, if you’re seeking to attract a demographic for say, a luxury brand, the DIY route is likely not going to work very well for your business.

Having been in the TV and video production industry for two decades now, we’ve seen businesses misjudge their audience and drive videos that wind up doing more harm than good in terms of the impact they have on their reputation in the long-term. We also know that when used cleverly, video is one of the most effective ways to reach your target market. So we’re lifting the lid on some of the secrets our team with 40 plus years’ worth of combined experience has learned in relation to creating engaging business videos that meet and exceed expectations. (more…)

Posted in: Corporate Video

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How to make a video commercial that benefits your business

How to make a video commercial that benefits your business

Once upon a time, video commercials were seen in one place only: on television. These days, thanks to the rise of the internet and the ever-popular YouTube, video commercials have many uses and are one of the most flexible options when it comes to corporate video productions here in Melbourne and right around the globe.

The rise of the internet has really helped to level the playing field for businesses. As we know, TV marketing can be incredibly costly and it’s just not an option for a lot of businesses out there. Now, brands can compete at a far more reasonable entry point in relation to budgeting. Since returning from the Christmas/New Year break, we’re seeing more and more enquiries coming in and asking for a good place to start in terms of corporate video production and video in general. (more…)

Posted in: Video Production

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Your guide to motion graphics

Your guide to motion graphics

If you’ve delved into the video marketing world, there’s no doubt you would have come across the term ‘motion graphics’ at some point. Like most industries, video has its jargon terms that sound a lot more complex than they actually are.

So what are motion graphics and why are they so popular? Put simply, it’s basically an animation technique in which images, letters, objects, video and sound combine to tell a story. It can be incredibly effective in presenting a complex idea or promoting a product. Over the years, we’ve found videos that use motion graphics, to be some of our most successful and popular videos. (more…)

Posted in: Promotional video

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