January 2017 - Creswick Creative

Your checklist for choosing a video production partner

We’re only a couple of weeks into the New Year and it’s great to see how many enquiries we’re receiving from businesses looking to incorporate videos into their 2017 planning. Of course, with the rise of video in recent years, video production is an incredibly competitive field.

Some of the feedback from our clients about their discussions with a video production agency, has motivated our team to put together what we’re calling your complete checklist for choosing a video production partner. Why? While we may have been in the industry for almost two decades now, we continue to be incredibly passionate about where video is heading.

What’s the one word on everyone’s lips in 2017?

Before we get into this blog, we hope you enjoyed the holidays with your loved ones. It’s great to be back in 2017 and to start the year fresh!

So, how did you go with answering our question in the headline?

If you guessed ‘video’, you’d be absolutely correct! If you’re wondering why, we’ve got a bit of a fun activity for you that’ll tell you everything you need to know (and prove we’re not just saying this because we’re in the commercial video production space). Almost everyone has a Facebook, Twitter or Instagram account for their business these days (if you don’t, definitely look into it). We want you to look at your Insights/Analytics (whatever you like to call them) and have a good look at the kind of content that is performing the best with your audience.