We’re almost at that time of the year again when Santa pays us a visit and we all eat way too much! It’s now that a lot of businesses will find themselves winding up for the year and perhaps even looking ahead to 2017. Of course, many business owners will be asking themselves:
What can we do differently next year to stand out from our competitors?
While a good portion of companies would have at least dabbled with some kind of video (web video production, animation, corporate videos and so on), there’s so much potential for video to help your business in 2017. If you haven’t even experimented with video up to this point, you need to realise that you’re missing out on capturing a huge chunk of your market. (more…)
If there’s one thing the internet has succeeded in doing in relation to business, it’s that it has evened the playing field. When we first entered the video business back in 1998, it was pretty much only larger companies with higher profits who could afford to throw a decent amount of money towards advertising with video.
These days, thanks largely to the internet, we’re seeing businesses of all sizes coming to us who are interested in our internet video production services. It’s not too difficult to see why either: when it comes to using marketing online for business growth, there’s never been a better time to explore how video can slot into your current marketing mix.
On the flip side, with so many companies now able to afford to market online, competition is fiercer than ever and we’re all competing with huge amounts of online noise. This applies to all industries – just think of your Facebook feed. When you log into your account, how many items do you see on your newsfeed instantly? You’re likely to find a combination of post types – videos, news articles, posts from your friends and so on.