Promotional video Archives - Creswick Creative

Your guide to motion graphics

If you’ve delved into the video marketing world, there’s no doubt you would have come across the term ‘motion graphics’ at some point. Like most industries, video has its jargon terms that sound a lot more complex than they actually are.

So what are motion graphics and why are they so popular? Put simply, it’s basically an animation technique in which images, letters, objects, video and sound combine to tell a story. It can be incredibly effective in presenting a complex idea or promoting a product. Over the years, we’ve found videos that use motion graphics, to be some of our most successful and popular videos.

Should you use video on your business website?

February 8, 2017
Creative Creswick
Company News, Corporate Video, Promotional video, Video Production

There are so many different uses for video on any website. Just having one or two effective videos on your homepage can be the difference between a potential customer leaving immediately, or choosing to remain on your website longer to discover more about your business.

One thing’s for sure: regardless of whether you’re based here in Melbourne like us, interstate or overseas, the popularity of video is growing. The way people consume content is always changing and in a time poor world, we’ve seen a huge shift towards video content in recent years that continues to gain momentum.

What to look for in a video production company

Having been in the video production business since 1998, you can bet we’ve encountered our fair share of clients who’ve had a heap of questions for us to answer. When video production isn’t your area of expertise and with more companies popping up since the explosion of online video, it’s hard to know exactly what to look for in a quality video production company.

We’re proud to say that our team has a combined video production experience that spans around 40 plus years and that’s not something many businesses can say. It’s an exciting time to be involved in the video production industry and we’re incredibly passionate about what we do.

Creating a promo video with heart

Promotional video production – you’d be surprised by how many questions we’re asked each week about promotional videos and for good reason too. The savviest of marketers know that when done well, these videos really strike a chord with consumers.

As with any kind of production, it’s essential you understand what’s involved in the process and what actually goes into making a video that becomes a fantastic promotional tool. To help you to understand what can be a complex process, we’ve outlined 5 steps in the promotional video production process that we consider to be essential (in other words, they cannot be skipped!).