If you’ve delved into the video marketing world, there’s no doubt you would have come across the term ‘motion graphics’ at some point. Like most industries, video has its jargon terms that sound a lot more complex than they actually are.
So what are motion graphics and why are they so popular? Put simply, it’s basically an animation technique in which images, letters, objects, video and sound combine to tell a story. It can be incredibly effective in presenting a complex idea or promoting a product. Over the years, we’ve found videos that use motion graphics, to be some of our most successful and popular videos.