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How to make a video commercial that benefits your business

Once upon a time, video commercials were seen in one place only: on television. These days, thanks to the rise of the internet and the ever-popular YouTube, video commercials have many uses and are one of the most flexible options when it comes to corporate video productions here in Melbourne and right around the globe.

The rise of the internet has really helped to level the playing field for businesses. As we know, TV marketing can be incredibly costly and it’s just not an option for a lot of businesses out there. Now, brands can compete at a far more reasonable entry point in relation to budgeting. Since returning from the Christmas/New Year break, we’re seeing more and more enquiries coming in and asking for a good place to start in terms of corporate video production and video in general.

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Business Video Production

Should you use video on your business website?

There are so many different uses for video on any website. Just having one or two effective videos on your homepage can be the difference between a potential customer leaving immediately, or choosing to remain on your website longer to discover more about your business.

One thing’s for sure: regardless of whether you’re based here in Melbourne like us, interstate or overseas, the popularity of video is growing. The way people consume content is always changing and in a time poor world, we’ve seen a huge shift towards video content in recent years that continues to gain momentum.

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Video Production

Your checklist for choosing a video production partner

We’re only a couple of weeks into the New Year and it’s great to see how many enquiries we’re receiving from businesses looking to incorporate videos into their 2017 planning. Of course, with the rise of video in recent years, video production is an incredibly competitive field.

Some of the feedback from our clients about their discussions with a video production agency, has motivated our team to put together what we’re calling your complete checklist for choosing a video production partner. Why? While we may have been in the industry for almost two decades now, we continue to be incredibly passionate about where video is heading.

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Commercial Video Production

What’s the one word on everyone’s lips in 2017?

Before we get into this blog, we hope you enjoyed the holidays with your loved ones. It’s great to be back in 2017 and to start the year fresh! 

So, how did you go with answering our question in the headline?

If you guessed ‘video’, you’d be absolutely correct! If you’re wondering why, we’ve got a bit of a fun activity for you that’ll tell you everything you need to know (and prove we’re not just saying this because we’re in the commercial video production space). Almost everyone has a Facebook, Twitter or Instagram account for their business these days (if you don’t, definitely look into it). We want you to look at your Insights/Analytics (whatever you like to call them) and have a good look at the kind of content that is performing the best with your audience.

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Video Production

How will you stand out from your competitors in 2017?

We’re almost at that time of the year again when Santa pays us a visit and we all eat way too much! It’s now that a lot of businesses will find themselves winding up for the year and perhaps even looking ahead to 2017. Of course, many business owners will be asking themselves:

What can we do differently next year to stand out from our competitors?

While a good portion of companies would have at least dabbled with some kind of video (web video production, animation, corporate videos and so on), there’s so much potential for video to help your business in 2017. If you haven’t even experimented with video up to this point, you need to realise that you’re missing out on capturing a huge chunk of your market.

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Internet Video Production Melbourne

Harnessing the power of the internet to boost business heading into Christmas

If there’s one thing the internet has succeeded in doing in relation to business, it’s that it has evened the playing field. When we first entered the video business back in 1998, it was pretty much only larger companies with higher profits who could afford to throw a decent amount of money towards advertising with video.

These days, thanks largely to the internet, we’re seeing businesses of all sizes coming to us who are interested in our internet video production services. It’s not too difficult to see why either: when it comes to using marketing online for business growth, there’s never been a better time to explore how video can slot into your current marketing mix.

On the flip side, with so many companies now able to afford online marketing, competition is fiercer than ever and we’re all competing with huge amounts of online noise. This applies to all industries – just think of your Facebook feed. When you log into your account, how many items do you see on your newsfeed instantly? You’re likely to find a combination of post types – videos, news articles, posts from your friends and so on.

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