Determining how much video production costs comes down to a number of choices. Whether you go with an amateur film freelancer or a group of seasoned professionals capable of pulling in experienced actors, the project will require careful planning and…
In today’s time-poor world, people are engaging with video at higher levels than ever before. Most importantly, this is no trend – the forecast for all things video marketing is incredibly positive. We take a look at how video marketing has become increasingly effective in today’s fast-paced digital world.
Regardless of what type of video you’re creating, there is no denying the importance of finding the right music or jingle to complement a video. Not to sound too dramatic but these elements really can make or break a video and either help or hinder you to achieve your goals.
Once upon a time, video commercials were seen in one place only: on television. These days, thanks to the rise of the internet and the ever-popular YouTube, video commercials have many uses and are one of the most flexible options when it comes to corporate video productions here in Melbourne and right around the globe.
The rise of the internet has really helped to level the playing field for businesses. As we know, TV marketing can be incredibly costly and it’s just not an option for a lot of businesses out there. Now, brands can compete at a far more reasonable entry point in relation to budgeting. Since returning from the Christmas/New Year break, we’re seeing more and more enquiries coming in and asking for a good place to start in terms of corporate video production and video in general.
Everyone wants their web video to go viral, right? It’s completely understandable – a viral video results in more eyeballs looking at your brand and going to your website and hopefully, purchasing your product or service. So what are some of the key ingredients that contribute to successful web video production?
We reveal some of our favourite ingredients below.
There are so many different uses for video on any website. Just having one or two effective videos on your homepage can be the difference between a potential customer leaving immediately, or choosing to remain on your website longer to discover more about your business.
One thing’s for sure: regardless of whether you’re based here in Melbourne like us, interstate or overseas, the popularity of video is growing. The way people consume content is always changing and in a time poor world, we’ve seen a huge shift towards video content in recent years that continues to gain momentum.
We’re only a couple of weeks into the New Year and it’s great to see how many enquiries we’re receiving from businesses looking to incorporate videos into their 2017 planning. Of course, with the rise of video in recent years, video production is an incredibly competitive field.
Some of the feedback from our clients about their discussions with a video production agency, has motivated our team to put together what we’re calling your complete checklist for choosing a video production partner. Why? While we may have been in the industry for almost two decades now, we continue to be incredibly passionate about where video is heading.
Before we get into this blog, we hope you enjoyed the holidays with your loved ones. It’s great to be back in 2017 and to start the year fresh!
So, how did you go with answering our question in the headline?
If you guessed ‘video’, you’d be absolutely correct! If you’re wondering why, we’ve got a bit of a fun activity for you that’ll tell you everything you need to know (and prove we’re not just saying this because we’re in the commercial video production space). Almost everyone has a Facebook, Twitter or Instagram account for their business these days (if you don’t, definitely look into it). We want you to look at your Insights/Analytics (whatever you like to call them) and have a good look at the kind of content that is performing the best with your audience.
We’re almost at that time of the year again when Santa pays us a visit and we all eat way too much! It’s now that a lot of businesses will find themselves winding up for the year and perhaps even looking ahead to 2017. Of course, many business owners will be asking themselves:
What can we do differently next year to stand out from our competitors?
While a good portion of companies would have at least dabbled with some kind of video (web video production, animation, corporate videos and so on), there’s so much potential for video to help your business in 2017. If you haven’t even experimented with video up to this point, you need to realise that you’re missing out on capturing a huge chunk of your market.
If there’s one thing the internet has succeeded in doing in relation to business, it’s that it has evened the playing field. When we first entered the video business back in 1998, it was pretty much only larger companies with higher profits who could afford to throw a decent amount of money towards advertising with video.
These days, thanks largely to the internet, we’re seeing businesses of all sizes coming to us who are interested in our internet video production services. It’s not too difficult to see why either: when it comes to using marketing online for business growth, there’s never been a better time to explore how video can slot into your current marketing mix.
On the flip side, with so many companies now able to afford online marketing, competition is fiercer than ever and we’re all competing with huge amounts of online noise. This applies to all industries – just think of your Facebook feed. When you log into your account, how many items do you see on your newsfeed instantly? You’re likely to find a combination of post types – videos, news articles, posts from your friends and so on.