If there’s one thing the internet has succeeded in doing in relation to business, it’s that it has evened the playing field. When we first entered the video business back in 1998, it was pretty much only larger companies with higher profits who could afford to throw a decent amount of money towards advertising with video.
These days, thanks largely to the internet, we’re seeing businesses of all sizes coming to us who are interested in our internet video production services. It’s not too difficult to see why either: when it comes to using marketing online for business growth, there’s never been a better time to explore how video can slot into your current marketing mix.
On the flip side, with so many companies now able to afford online marketing, competition is fiercer than ever and we’re all competing with huge amounts of online noise. This applies to all industries – just think of your Facebook feed. When you log into your account, how many items do you see on your newsfeed instantly? You’re likely to find a combination of post types – videos, news articles, posts from your friends and so on.