If you love video like we do, chances are, you can appreciate how important motion graphics can be. Before we go into why, what are motion graphics exactly?
Essentially, they are pieces of digital footage or animated text used within multimedia projects that can help covey your key messages and help tell your story.
Even if you haven’t realised it, you’ve seen plenty of examples of motion graphics on TV, in commercials, in movies and so on. Think of it this way: if we’re talking about a visual medium, there’s a high chance motion graphics are involved somehow. (more…)