November 2016 - Creswick Creative

5 ways motion graphics can enhance your video

If you love video like we do, chances are, you can appreciate how important motion graphics can be. Before we go into why, what are motion graphics exactly?

Essentially, they are pieces of digital footage or animated text used within multimedia projects that can help covey your key messages and help tell your story.

Even if you haven’t realised it, you’ve seen plenty of examples of motion graphics on TV, in commercials, in movies and so on. Think of it this way: if we’re talking about a visual medium, there’s a high chance motion graphics are involved somehow.

What almost 2 decades teaches you about corporate video production

Sometimes, we have to pinch ourselves here at Creswick Creative. It’s hard to believe that we’ve now spent almost 2 decades providing our clients with quality video content and doing what we love. As you can imagine, we’ve also seen a lot of change in our time.

Once upon a time, video was seen largely as a luxury by businesses of all sizes. Today, it’s more accessible than ever and considered a crucial component in a successful Marketing Strategy. According to Syndacast, 74% of all internet traffic in 2017 will be in video. That’s massive!