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3 corporate explainer video styles that can give your business a boost

Not all corporate explainer video styles are created equally. Like movies, these videos come in all different styles so understanding which is the best fit for your brand, is crucial.

An explainer video is…

It’s sounds pretty self-explanatory, right? In our experience, not necessarily. Put simply, it’s a basic but powerful video that is engaged and grabs your target market’s attention.

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Creating an engaging business video

In 2018 and beyond, there is no doubt that videos are a powerful promotional tool and their popularity and reach is only likely to increase in the years to come. When considering what type of video is best for your business, it’s important to think carefully about your branding and your organisation’s key objectives. While a DIY Facebook Live video may appeal to the target market of a small business owner who’s just starting out, if you’re seeking to attract a demographic for say, a luxury brand, the DIY route is likely not going to work very well for your business.

Having been in the TV and video production industry for two decades now, we’ve seen businesses misjudge their audience and drive videos that wind up doing more harm than good in terms of the impact they have on their reputation in the long-term. We also know that when used cleverly, video is one of the most effective ways to reach your target market. So we’re lifting the lid on some of the secrets our team with 40 plus years’ worth of combined experience has learned in relation to creating engaging business videos that meet and exceed expectations.

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Business Video Production

Should you use video on your business website?

There are so many different uses for video on any website. Just having one or two effective videos on your homepage can be the difference between a potential customer leaving immediately, or choosing to remain on your website longer to discover more about your business.

One thing’s for sure: regardless of whether you’re based here in Melbourne like us, interstate or overseas, the popularity of video is growing. The way people consume content is always changing and in a time poor world, we’ve seen a huge shift towards video content in recent years that continues to gain momentum.

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Corporate Video Production

What almost 2 decades teaches you about corporate video production

Sometimes, we have to pinch ourselves here at Creswick Creative. It’s hard to believe that we’ve now spent almost 2 decades providing our clients with quality video content and doing what we love. As you can imagine, we’ve also seen a lot of change in our time.

Once upon a time, video was seen largely as a luxury by businesses of all sizes. Today, it’s more accessible than ever and considered a crucial component in a successful Marketing Strategy. According to Syndacast, 74% of all internet traffic in 2017 will be in video. That’s massive!

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Corporate Video

The 5 ingredients that’ll see your corporate video generating results

It’s hard to believe but the year has flown by and we’re already in October and here in Melbourne, it’s Spring! We often associate Spring with new beginnings. So if you’re one of the few businesses that hasn’t included video as part of your overall marketing strategy, now is a good time to take a step back and assess how a corporate video could help to boost business heading into 2017.

Using a corporate video strategically can generate incredible results for your business. According to Convince and Convert, adding a video to your website increases your chance of getting your site to Google’s front page by a whopping 53x. When combined with an effective overall marketing strategy, a quality video can make all the difference.

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Corporate Video

Storytelling and corporate videos – a match made in heaven

Although storytelling has become a bit of a buzzword recently, it’s been around since dot. Regardless of the medium – from corporate video production to radio advertisements and infographics – storytelling is powerful.

Think about the brands we’ve come to know and love: stories act as their heart and soul. From Airbnb sharing stories from their community members to Nike’s video back in 1999 that commemorated Michael Jordan’s career… there are plenty of examples of great storytelling at play out there.

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