Storytelling and corporate videos – a match made in heaven
Although storytelling has become a bit of a buzzword recently, it’s been around since dot. Regardless of the medium – from corporate video production to radio advertisements and infographics – storytelling is powerful.
Think about the brands we’ve come to know and love: stories act as their heart and soul. From Airbnb sharing stories from their community members to Nike’s video back in 1999 that commemorated Michael Jordan’s career… there are plenty of examples of great storytelling at play out there.
When it comes to video production, storytelling is essential and corporate video production provides us with a prime example of how you can effectively showcase your why and connect with your customers. If you’re staring at the screen, wondering why you should consider incorporating an effective video strategy into your marketing mix, consider this:
A Cisco forecast claims video will account for 80 per cent of total internet traffic by 2019.
Now that’s a statistic that demands our attention and if you’re in the corporate world, even more so. We’ve filmed numerous videos like this one below that have ended up being real game changers in the long-term for our clients. Why? When a corporate video effectively uses storytelling to relate to people on a human level, while exhibiting high quality production values, it helps you to establish your organisation as an authority in your relevant industry. Take a look at this video we shot recently.
McGrathNicol – Samples from Creswick Creative on Vimeo.
On the flip side, video can also negatively impact your business if it doesn’t properly reflect your organisation’s values. Corporate videos, in our experience, do tend to wind up being a recipe for disaster for many. While you may think reeling off a bunch of facts about your organisation makes for a great video, you need to remember you’re number one goal: to connect with your audience.
To ensure your video marketing sizzles, we’ve put together 5 simple tips:
Tip #1 – Your video shouldn’t be a long list of facts or one person talking to camera continuously for 3 to 4 minutes. You need visual cues to break up the vision to keep the audience interested in the content presented.
Tip #2 – You need to ensure the information you’re passing on tells a story – think about any movie you’ve ever watched or your favourite book. There’s always a hero and a problem that needs to be solved. Take your audience on a journey that leads to the solution, showcasing a win-win for everyone.
Tip #3 – The quality of your video matters. While a lot of companies out there are shooting their own DIY videos, have a good think about your ideal client and whether this strategy stands to tarnish your brand in any way. Trust us, editing and adding music to a video is a lot more complicated than people tend to think. It’s best to leave it to the experts if you ask us.
Tip #4 – You’ll need a well structured script. This helps to ensure your video is of great quality to begin with and that you end up with the desired outcome.
Tip #5 – Small details count, even more so when we talk about corporate videos. Here, we’re talking about things such as what’s in the background (it needs to ooze professionalism), having a mic so that we can hear you and lighting. Making a top-notch video is a real art and although we’re a little biased, we just love the entire process!
Are you ready to chat about how corporate video production can tie into your existing marketing strategy? If you’re keen to get ahead of your competitors and embrace the future, fill out our contact form and we’ll be in touch.
