Corporate Video Production Archives

What almost 2 decades teaches you about corporate video production

Sometimes, we have to pinch ourselves here at Creswick Creative. It’s hard to believe that we’ve now spent almost 2 decades providing our clients with quality video content and doing what we love. As you can imagine, we’ve also seen a lot of change in our time.

Once upon a time, video was seen largely as a luxury by businesses of all sizes. Today, it’s more accessible than ever and considered a crucial component in a successful Marketing Strategy. According to Syndacast, 74% of all internet traffic in 2017 will be in video. That’s massive!

The 5 ingredients that’ll see your corporate video generating results

It’s hard to believe but the year has flown by and we’re already in October and here in Melbourne, it’s Spring! We often associate Spring with new beginnings. So if you’re one of the few businesses that hasn’t included video as part of your overall marketing strategy, now is a good time to take a step back and assess how a corporate video could help to boost business heading into 2017.

Using a corporate video strategically can generate incredible results for your business. According to Convince and Convert, adding a video to your website increases your chance of getting your site to Google’s front page by a whopping 53x. When combined with an effective overall marketing strategy, a quality video can make all the difference.

Storytelling and corporate videos – a match made in heaven

Although storytelling has become a bit of a buzzword recently, it’s been around since dot. Regardless of the medium – from corporate video production to radio advertisements and infographics – storytelling is powerful.

Think about the brands we’ve come to know and love: stories act as their heart and soul. From Airbnb sharing stories from their community members to Nike’s video back in 1999 that commemorated Michael Jordan’s career… there are plenty of examples of great storytelling at play out there.