We engaged with Creswick Creative to develop a TV commercial, promoting our services and overall capability. Scott and his team took the time in understanding our business and more importantly our customer base during the preparation stages, this enabled him to develop an appropriate script that would really resonate with our targeted audience. In fact the critical success factor was the jingle, which brought together the entire commercial and was very specific and targetted. The jingle was the hook that stuck in people heads and they constantly sang it. Our customers were singing it to us over the phone and during our travels, their kids were driving them mad. A true success story of a TV add and a simple but effective Jingle. I suggest if you decide to engage with Creswick Creative, get them to develop a jingle as it makes all the difference.
