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Creating an engaging business video

In 2018 and beyond, there is no doubt that videos are a powerful promotional tool and their popularity and reach is only likely to increase in the years to come. When considering what type of video is best for your business, it’s important to think carefully about your branding and your organisation’s key objectives. While a DIY Facebook Live video may appeal to the target market of a small business owner who’s just starting out, if you’re seeking to attract a demographic for say, a luxury brand, the DIY route is likely not going to work very well for your business.

Having been in the TV and video production industry for two decades now, we’ve seen businesses misjudge their audience and drive videos that wind up doing more harm than good in terms of the impact they have on their reputation in the long-term. We also know that when used cleverly, video is one of the most effective ways to reach your target market. So we’re lifting the lid on some of the secrets our team with 40 plus years’ worth of combined experience has learned in relation to creating engaging business videos that meet and exceed expectations.

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What to look for in a video production company

Having been in the video production business since 1998, you can bet we’ve encountered our fair share of clients who’ve had a heap of questions for us to answer. When video production isn’t your area of expertise and with more companies popping up since the explosion of online video, it’s hard to know exactly what to look for in a quality video production company.

We’re proud to say that our team has a combined video production experience that spans around 40 plus years and that’s not something many businesses can say. It’s an exciting time to be involved in the video production industry and we’re incredibly passionate about what we do.

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Promotional Video

Creating a promo video with heart

Promotional video production – you’d be surprised by how many questions we’re asked each week about promotional videos and for good reason too. The savviest of marketers know that when done well, these videos really strike a chord with consumers.

As with any kind of production, it’s essential you understand what’s involved in the process and what actually goes into making a video that becomes a fantastic promotional tool. To help you to understand what can be a complex process, we’ve outlined 5 steps in the promotional video production process that we consider to be essential (in other words, they cannot be skipped!).

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