In today’s time-poor world, people are engaging with video at higher levels than ever before. Most importantly, this is no trend – the forecast for all things video marketing is incredibly positive. We take a look at how video marketing has become increasingly effective in today’s fast-paced digital world.
Video marketing has a history spanning seven decades. Since, marketers have continued to dabble in everything from corporate videos to ads specifically for social media, the ability to tell a story remains at the centre of any great video marketing campaign. Don’t worry, you don’t have to be Shakespeare to create an effective ad!
The state of play in 2018 and beyond
We’re living in the digital age where attention spans are becoming shorter (no need to take offence!) and people are spending more time on social media. The key issue for brands to understand is that the time spent on social consists of scrolling news feeds and notifications constantly popping up as users browse through these platforms. Gaining the same traction with shorter video ads is possible, it just requires you to embrace your inner Walt Disney a little more!
In 2018 and beyond, there is no doubt that videos are a powerful promotional tool and their popularity and reach is only likely to increase in the years to come. When considering what type of video is best for your business, it’s important to think carefully about your branding and your organisation’s key objectives. While a DIY Facebook Live video may appeal to the target market of a small business owner who’s just starting out, if you’re seeking to attract a demographic for say, a luxury brand, the DIY route is likely not going to work very well for your business.
Having been in the TV and video production industry for two decades now, we’ve seen businesses misjudge their audience and drive videos that wind up doing more harm than good in terms of the impact they have on their reputation in the long-term. We also know that when used cleverly, video is one of the most effective ways to reach your target market. So we’re lifting the lid on some of the secrets our team with 40 plus years’ worth of combined experience has learned in relation to creating engaging business videos that meet and exceed expectations.